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=100  ##$$a Hermawan Kartajaya
=245  1#$$a Hermawan Kartajaya on marketing /$c Hermawan Kartajaya ; editor, Yuswohady, Bembi Dwi Indrio, Sunarto Ciptoharjono
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=260  ##$$a Jakarta : :$b Gramedia Pustaka Utama,,$c 2006
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=650  #4$$a MARKETING - Pemasaran
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